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With the release of the “Plastic Love" music video, albeit abridged, Takeuchi fans worldwide, old and new, now have something to discover and revel in together. However, looking at YouTube's comments section for 'Plastic Love' now, many viewers don't really seem to care what language it's in." “Considering that it was mostly performed in Japanese, we figured it would be impossible to go abroad. “It never occurred to me to try to (release) work in the west," Takeuchi said looking back on the Variety era in an interview with The Japan Times. But now, it's also where her two worlds of fame merge. “Plastic Love" is one of the many milestones in Takeuchi's career, the single coming off her number-one album, Variety. These days, she's dropped a couple new singles as well as Souvenir The Film, a documentary to celebrate the 40th anniversary of her career. In Japan, Takeuchi has long been a well-renowned pop star with 12 studio albums under her belt, selling more than 16 million units by 2009. Likely a combination of all factors, the viral success of “Plastic Love" has launched Takeuchi into a different, obscure-yet-massive realm of fame compared to the kind she's cultivated in her motherland.įuture funk producer Night Tempo's “Plastic Love" remix. Others, such as YouTuber Stevem, discuss meme culture and the rise of sample-based genres like vaporwave and future funk spreading city pop's influence, and more specifically, Takeuchi's. Sources like Open Culture take into consideration YouTube algorithm magic. It isn't explicitly clear how Takeuchi's 1984 single resurged into the international mainstream in such a big way.
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Textured with haze and grain, the music video also plays on the romantic, nostalgic factor that city pop offers today. These fun, dreamy, and colorful atmospheres are brought to life by Hayashi's saturated, neon-lit snapshots of urban Tokyo. The genre emerged during Tokyo's tech and economic boom in the '70s and '80s, drawing influence from the latest gadget crazes (think, the Walkman) to music reminiscent of city life (disco, soft rock, and funk, to name a few). Directed by Kyotaro Hayashi, the “Plastic Love" music video reflects the way city pop framed the world back then.